As consumers, we are in a state of constant craving, guided by our radar for all that is new. Sadly, this insatiable desire is not in keeping with a sustainable lifestyle, so a product that allows us to show the world our latest face without disposing of an item and replacing it with something new is a real treasure. Meins Taschen is just the ticket.

Designed in Cologne by Gudrun Geyssel, the Meins Taschen series of bags has been created to be personalized by the user. Each bag has a group of plastic windows that are used to reveal hints about the user’s personality. Insert small objects, photos or special bits of ephemera that speak volumes about jobs, hobbies or passions. Or simply items that make you happy. Follow a theme or go random. The beauty of these bags is that your mini “installation” can be changed up at will. No need to buy a new bag.

The sturdy Meins bags are handcrafted out of used sailcloth and have from one to four transparent windows that display small treasures. The windows have Velcro closures, so it is very easy to make changes. The sailcloth is a light, neutral colour with orange stitching that makes it more unique – the simplicity of this fresh palette has been chosen to contrast with our already hectic lives.

Imagine a scenario where two Meins owners meet and acknowledge their great taste. What if they each had items that could be exchanged? Isn’t it more interesting to engage in dialogue to find common ground than to merely glance at a trademark to determine tribe?

The Meins Taschen concept is valuable because it allows us to reflect not only upon items we already have and love, but ideas and memories as well. Why succumb to the logos and branding of others, when we have the chance to act as our own designers? And if a bag can promote communication and interaction at a time that is too often cold, well, that’s another kind of sustainability that we need to cultivate.