Amidst the hundreds of exhibitors at this year’s International Contemporary Furniture Fair in New York, there was one that absolutely stood out in that they had something no other company did, and in a wide variety. That company was Italian manufacturer Clei, whose philosophy is to “multiply the value of the space.” To that end, all of their furniture transforms, sometimes in jaw-dropping ways, into something else: Desks and workstations disappear, rolling and folding into themselves; couches flip out into bunkbeds; freestanding cabinets rotate and unfurl into queen-sized beds.

If you think you’ve seen this kind of thing before, think again; Clei’s stuff is miles away from your standard Murphy Bed or the futon that clumsily folds into a couch. Clei’s R&D department produces and patents mechanisms marked by their ease-of-use and (largely invisible) sophistication of engineering, and the design department adds an Italian design elegance unmatched in other space-saving furniture we’ve seen.

Most of the transformations demonstrated to us at the tradeshow took mere seconds. The YouTube video demonstrating the new Atoll 202 corner sofa system was one of the longest we’d seen, but alas, it’s one of the only ones made available. Designed by Giulio Manzoni and Pierluigi Colombo, the Atoll system is on the market now, with patents pending.

With a deep amount of designs on offer, Clei makes their “living systems” a bit easier to browse by dividing them into obvious groups–Sofa, Bookshelf, Home Office, Home Theater, and Walls–as well as by “house typology,” i.e. Studio, Two-room flat, Three-room flat, et cetera. They also have downloadable catalogs, loaded with photos, in both English and Italian.

Designed and manufactured in Italy, Clei is distributed in the United States by Resource Furniture.